Lily Ann Greene

How to implement location-based marketing in your SMS strategy
According to GMSA, more than half of the world's population owns a mobile device, with that number expected to increase by 26% over the next two years.
GPS tracking systems come pre-installed with most mobile phones nowadays. Therefore businesses can be by a customer's side by implementing location-based marketing.
Location-based marketing is one of the most underutilised and least understood marketing strategies available. It's t...

How to Spend Your Marketing Budget During COVID-19
Time is money. That has been well documented for many years. But in the time of COVID-19, money carries a lot more weight.
A lot of companies are slashing their budgets to the bone, which makes sense given the economic climate of this post pandemic world. But, when it comes to your marketing strategy, freezing your budget or stopping your digital marketing altogether is not wise.
In fact, it should be considered a business death sentence to s...

Think back to the tail-end of 2019. You’d probably just finished framing your marketing plan for the new year. Everything thought down to the last detail. Production orders given out. You looked to the time ahead with hope and excitement.
Only, no one could’ve possibly predicted how quickly all that effort would’ve been rendered useless. Indeed, 2020 will always be a stark reminder of just how unpredictable mother nature really is.
And, nowhere was the impact more visible than on social media...

More consumers are shifting their spending online.
Global e-commerce sales are expected to hit a staggering $3.4 trillion by 2025. And that figure shows no signs of slowing down (even during a global pandemic).
Now you want in on the action. You know about platforms like Shopify and how they can help you build an online store with little technical experience.
But before you can do any of that, there’s one thing you need — a domain name.
Choosing a domain name is by no means easy as it’s your ...